Friday, April 30, 2010

ARTICLE on HD RADIO!

My Article was called "HD Radio Crying Out to be Heard" from the New York Times. Click HERE to view a copy of this article! (it was from lexisnexis so you may need to log in to view it).

The article was all about how HD radio is trying to make a name for itself now. It is about how sirius and satellite were taking over but the article was describing HD radio as "a digital broadcast that's cleverly blended in with the analog AM or FM signal that you already get. Same stations, paid for by the same ads, but upgraded for superior digital sound." It is giving the readers a positive view of HD radio and trying to make people think that is going to out do the competition.

The article also talks about the difference in sound that a person will hear by using HD radio. . .This really relates to my groups topic of "The Future of AM Radio" so i thought this article was a perfect topic especially AFTER we did our webisodes for the class.

My group tried to show the good and the bad of AM radio and how the future is unclear. One thing we talked about was HD radio and how although there is all of this great talk about it, that there are still glitches within HD especially during thunder storms. It is very easy to lose signal in HD radio and a lot of people do not realize that. In the article there was a quote that said,
"Better yet, about half of HD radio stations are taking advantage of multicasting: separate, different FM broadcasts -- shadow channels -- beamed out on the same frequency. They permit radio stations to experiment with niche, experimental and even interactive programming, usually commercial-free. WCBS-HD, an oldies station in New York, for example, has two shadow HD channels: one playing '80s hits and one that's a better-sounding version of the AM news channel."

This shows that they are trying to show the advantages of HD. This goes along with my group really well because the future of AM is not clear yet and a lot has to do with the technology forming in other radio opportunities, one being HD Radio.

Here is a video of a "REVIEW" on an HD radio....

NFL Films-Interview with Professional

NFL FILMS located in Mt Laurel New Jersey
Producer-Eric Monaco

What does your professional do? Eric is one of the main producers at NFL Films. He started off as an associate producer but quickly climbed his way up. He is responsible for a lot of the shows airs through to NFL network inclusing one called PLAY BOOK. He is the eyes of the operation and makes most of teh decisions when it comes to what and how to edit each show.

How did they get started? Eric started off working for a really small TV station making practically nothing and then NFL films got in contact with him through seeing his work and he got the job at NFL Films. He has been an NFL fanatic his whole life so he loves his job which he says is a lot of the reason why he thinks he does so well in his work.

What experiences led them to this position? For Eric he said it is all about taking what you can get at first in this industry and since i want to go into this field that was great advice for me. He started off making less that 14,000$ a year which is nothing and he said he knew he had to do it for experience and then finally it all paid off and he landed this job, but he said you just have to get experience and the more the better becuase it pays off in the end.

What do they like and dislike most about their job? All Eric said he dislikes about the job is the fact that he is a perfectionist so meeting deadlines is sometimes tough because he wants everything perfect. He loves that he gets to be around football all day and study and work with what he loves. He loves the editing side of it and being able to control what is on the show. It is like living in your dream world basically.

How do they feel new technologies will impact the media industry in the future? NFL Films uses pretty high tech equipment like the editing rooms and systems they use. He told me about the old stuff compared to the new stuff and everything is turned into HD now which is a big step considering NFL Films used to use black and white film. He thinks it is impacting them in a great way because they are a film industry so the easier way to edit and make great films the better.

Where and how can students get started? By doing internships and getting experience. Network themselves through resumes, online portfolios, meeting professionals like i did with him. It shows that you are willing to put yourself out there and actually WANT this profession and will work for it.

How important is experience and what is the best place to get experience? This is the one industry where experience matters ten times more than your college GPA. With experience in broadcasting that is what professionals care about because it shows you took the time to learn the ropes and that you are willing to learn more. The more experience the more likely you are to land a job in this industry, because without experience you have nothing to show for it.

I really enjoyed meeting with Eric Monaco because this is the industry i strive to be in one day. He was truely inspirational with his stories about going from the bottom up and this experience helped me out as well because he gave me the opportunity to help him out next season with high light films for 2010NFL season which is amazing. I just want to get as much experience as i can so that when i graduate in December i will have a packed resume with a lot to show for it.



Here is a picture from my visit to NFL Films: This is where the magic happens! This is where they film the shows!

Click HERE to be directed to NFL Films Website!!